In 2021, Target rolled out Step 'n Wash to all their stores to make their restrooms accessible to everyone.
"My 5-year-old daughter with dwarfism could actually reach the sink for the first time in a public restroom, finally!"
It started with a simple realization: children struggled to reach the sink in Target bathrooms.
Parents were forced to lift their kids up to wash their hands, which was unsafe and unpleasant - and created a poor experience for customers.
We have a strong commitment to inclusivity and enhanced customer experiences - and our bathrooms just weren't cutting it.
In the summer of 2021, Target kicked off a pilot program testing Step 'n Wash in 5 stores.
Customer feedback was so overwhelming positive that by November of 2021, Target embarked upon a nationwide rollout.
"We are so thankful for the Step ‘n Wash!
It’s so helpful that we both can wash our hands at the same time. And I don’t have to struggle to pick up a toddler!
Thanks Target and Step 'n Wash!"
Join Target and 20,000+ other places that provide safe and independent handwashing for all their guests.
Provide your customers with a better experience
Be perceived as more
family-friendly and accessible
Attract more customers
(The parent grapevine is powerful)
Order of up to 100 units typically ship in 1 business day, and installation only takes about 15 minutes.
Order nowFor orders over 100 units or to purchase with a PO, please contact us.